New Balance Font

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The New Balance Font used in the iconic logo of New Balance is the “ITC Avant Garde Gothic Std Demi.” Designed by a team including Edward Benguiat, Herb Lubalin, and others, this geometric and modern font perfectly complements the brand’s sporty and innovative image. The New Balance logo cleverly merges the first letters of the brand, with the letter “N” featuring horizontal triangles that resemble the sole of a shoe—a subtle nod to the brand’s footwear origins. While the ITC Avant Garde Gothic font is available for purchase, an excellent free alternative, “Evolventa,” is also provided for personal use.

New Balance, founded in 1906 in Massachusetts, USA, has grown into one of the largest sports shoe manufacturers globally, with products made in the USA and the UK. This font is ideal for luxury branding, presentations, and site titles, maintaining the brand’s high standards of quality and design.

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Basic Info of New Balance Font

Attr
Font Name	ITC Avant Garde Gothic Std Demi
Designer	Edward Benguiat, André Gürtler, Herb Lubalin, Tom Carnase, Erich Gschwind, Christian Mengelt
Publisher	ITC
Font Type	Geometric Sans-serif
Alternative Font	Evolventa (Free for personal use)
Usage	Branding, Presentations, Site Titles
Brand	New Balance
Origin	Massachusetts, USA
Key Features	Geometric design, clean lines, modern aesthetic

Usage and Applications

The New Balance Font, with its geometric and modern style, is perfect for a range of design applications. It is particularly effective in branding and logos, where its clean lines and distinctive look help create a memorable and professional image. The font also shines in presentations and site titles, offering a sleek and contemporary feel that enhances visual appeal.

New Balance Font Family

The New Balance Font Family, primarily represented by ITC Avant Garde Gothic, includes several weights and styles:

ITC Avant Garde Gothic Std Demi
ITC Avant Garde Gothic Std Book
ITC Avant Garde Gothic Std Light
ITC Avant Garde Gothic Std Bold
ITC Avant Garde Gothic Std Medium

Similar Fonts to New Balance Font

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Tips and Tricks

To make the most of the New Balance Font in your designs, consider the following tips and tricks:

Pairing with Other Fonts: Combine the New Balance Font with complementary serif fonts like Georgia or Times New Roman to create a balanced and professional look. For a more modern approach, pair it with a clean sans-serif like Helvetica or Futura.
Design Projects: The New Balance Font excels in branding and logos, providing a strong and contemporary appearance. It also works well for presentations and website headers, where a clean and modern aesthetic is needed.
Choosing the Right Size: Use larger sizes for headlines and logo designs to emphasize the font’s geometric features. For body text, opt for smaller sizes and lighter weights to ensure readability while maintaining a sleek look.
Color Selection: Stick to neutral colors like black, white, or gray for a classic and professional feel. For a more dynamic look, experiment with bold colors that align with your brand’s identity or the project’s theme.

New Balance Font Free Download

If you’re interested in downloading the New Balance Font for free, simply click the download button above. We appreciate your interest and hope you find this font useful for your projects. Thank you for choosing the New Balance Font!